I help brands build creator partnerships and communities that drive growth.

Leah Feygin

About me

I’m a creative operator and growth strategist who helps visionary brands and individuals turn their communities into growth engines. My work lives at the intersection of cultural insight, creator strategy, and systems thinking—bridging online and offline worlds to spark exponential momentum.

I’ve built and led creator programs that have generated millions in revenue for platforms like Twitter, scaled $120M+ in growth spend at KAYAK, and helped shape one of the first creator marketplaces at Niche. Along the way, I’ve partnered with some of the world’s most influential brands—Bank of America, Uber, P&G—to turn audiences into loyal, engaged ecosystems.

Today, I advise founders, cultural innovators, and creative teams on how to:

  • Unlock the hidden power in their superfans through community-led growth

  • Forge high-impact brand + creator partnerships

  • Build strategic systems that turn connection into growth

I hold a B.S. in Hotel Administration from Cornell University, which has proven invaluable for planning creator meetups, brand activations, and community-driven events. As a proud third-culture kid, I bring a global and inclusive perspective to everything I do. I also write Change Notice, a newsletter where I explore cultural and business trends, helping readers stay ahead of the curve.

Services

Content Strategy

Create standout digital content strategy for your organization or your personal brand.

Revenue Strategy

Develop new revenue streams for brands and individuals across physical consumer goods, digital services, brick and mortar businesses, and live events and gatherings.

Community

Build a digital and/or in-person community from scratch or supercharge an existing community to drive organic growth.

Partnerships

Build key relationships, lead expansion into new markets, onboard new partners, and drive revenue through B2C and B2B business development.

Creator and Talent Engagement

Amplify your brand with influencers and creators.

Fractional Leadership

Structure and coach in-house marketing and sales teams, streamline department workflow, and interview and hire qualified candidates.

My Work

  • Stardust Menstrual and Pregnancy Tracker

    Designed and launched the 'Starling Ambassador' program to drive Gen Z growth and adoption for the Stardust app.

  • Journey Clinical Community

    Developed and executed community engagement strategies for Journey Clinical, using qualitative insights to triple an online community of therapists in one quarter. Launched an ambassador program, organizing clinician-led events across 10 locations.

  • Twitter Arthouse

    Managed a national six-person sales and creative strategy team responsible for ~$65M in annual revenue across creator content production and media.

  • KAYAK Marketing

    Managed a digital marketing budget that averaged $120M for KAYAK’s hotel product. Optimized SEM landing page design through A/B testing.

  • Heineken + Coachella

    Conceptualized and closed a three-year content and media partnership between four digital creators and Heineken to raise awareness for the Heineken House at Coachella and capture exclusive content.

  • Bank of America + Friends Again

    Designed and closed a record-breaking content deal for Twitter on behalf of Bank of America's 'Friends Again' campaign, leading to a multi-year partnership with Bank of America, Twitter, and 50+ digital creators across content, talent, and media.