Advisor to organizations and creators.

I drive sustainable growth through innovative content, revenue, and community strategy. 

Leah Feygin

About me

I’m a consultant who helps organizations and individuals build content, revenue, and community initiatives as part of their go-to-market plans. My expertise spans marketing, business development, and the creator economy, with a focus on building and nurturing partnerships with brands, entrepreneurs, digital creators, artists, and investors to ignite brand awareness and drive audience growth.

With 15 years of experience at Twitter, KAYAK, and two early-stage startups with successful exits, I’ve honed the ability to spot emerging trends, connect ideas in unexpected ways, and turn insights into actionable, revenue-generating strategies.

As a proud third-culture kid, I bring a global and inclusive perspective to everything I do. I also write Change Notice, a newsletter where I explore cultural and business trends, helping readers stay ahead of the curve and remain connected in our fast-changing world.

Services

Content Strategy

Create standout digital content strategy for your organization or your personal brand.

Revenue Strategy

Develop new revenue streams for brands and individuals across physical consumer goods, digital services, brick and mortar businesses, and live events and gatherings.

Community

Build a digital and/or in-person community from scratch or supercharge an existing community to drive organic growth.

Partnerships

Build key relationships, lead expansion into new markets, onboard new partners, and drive revenue through B2C and B2B business development.

Creator and Talent Engagement

Amplify your brand with influencers and creators.

Fractional Leadership

Structure and coach in-house marketing and sales teams, streamline department workflow, and interview and hire qualified candidates.

My Work

  • Stardust Menstrual and Pregnancy Tracker

    Designed and launched the 'Starling Ambassador' program to drive Gen Z growth and adoption for the Stardust app.

  • Journey Clinical Community

    Developed and executed community engagement strategies for Journey Clinical, using qualitative insights to triple an online community of therapists in one quarter. Launched an ambassador program, organizing clinician-led events across 10 locations.

  • Twitter Arthouse

    Managed a national six-person sales and creative strategy team responsible for ~$65M in annual revenue across creator content production and media.

  • KAYAK Marketing

    Managed a digital marketing budget that averaged $80M for KAYAK’s hotel product. Optimized SEM landing page design through A/B testing.

  • Heineken + Coachella

    Conceptualized and closed a three-year content and media partnership between four digital creators and Heineken to raise awareness for the Heineken House at Coachella and capture exclusive content.

  • Bank of America + Friends Again

    Designed and closed a record-breaking content deal for Twitter on behalf of Bank of America's 'Friends Again' campaign, leading to a multi-year partnership with Bank of America, Twitter, and 50+ digital creators across content, talent, and media.